In this post, I want to share a conversation I had with Chris Burres, co-founder of SES Research Industries.
We talk about Carbon 60 (also known as ESS60) and some of the benefits associated with it. Some of them seem a bit “too good to be true,” which guides our conversation towards how to sell something that seems too good to be true.
Watch the interview
Chris shares how sometimes you can fall into an opportunity or pivot into something that looks completely different than your business plan outlined.