Let’s talk about Jim Collins’ book, Good to Great: Why Some Companies Make the Leap… and Others Don’t. Collins has a huge task in this book of identifying factors and variables that allow a small fraction of companies to make the transition from merely good to truly great.
Great suggests “better than average.” It’s defined according to several metrics such as financial performance exceeding market average. Collins and his research team identified a handful of companies that fulfilled their predetermined criteria for greatness. These were then analyzed and compared.
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