You need video marketing (or you’ll be left behind).
It’s pretty much a requirement to be successful today in business or in growing any sort of online presence.
In this conversation, Mike shares how he knew he needed to stand out when he got into real estate years ago.
He didn’t want to do cold calling or door knocking, the things that people said you “had to do” to be successful.
So he started off with direct mail. And then he added the video marketing component, which he’s stuck to ever since.
“What I like most about video is that it eliminated me having to do all the stuff that I hated.”
The thing with video (and even audio) is that people can consume content at their own pace and leisure.
When people hear your voice and see your face, they become much more familiar with you overall.
You are able to build trust and rapport very quickly with complete strangers.
Have you ever had that moment where you meet someone you look up to for the first time, and you feel like you already knew them from all the content you’ve consumed?
Yup, so have I. THAT is the power of video marketing.
People get to know you without ever having met you.
And when that happens, they’re more likely to reach out to you when they need help with the thing that you do.
If you’re hesitant to make video, I get it, we’ve all been there.
Maybe you don’t like the way you look or the sound or your voice.
But trust me, once you get started and get into the habit, it gets easier with time.
Check out the episode and let me know what your main takeaway was in the YouTube comments section.
Connect with Mike: https://realestatemarketingdude.com/
Connect with Chris: https://linktr.ee/chrisbello
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