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Book Recommendation: Be Obsessed or Be Average by Grant Cardone


I’m currently listening to “Be Obsessed or Be Average” on Audible by Grant Cardone and am absolutely loving it. I constantly rewind segments of it to share on my Snapchat and Instagram stories just so others can take away the message and get a good laugh.

Some of my favorite lines so far

One line I found hilarious but true was when Grant was talking about taking big action to make things happen. He says moving away from home is one way to step out of your comfort zone. “Maybe it’s time to leave momma” (he says “momma” in a baby voice where it’s pronounced “mahhh-mahh).

Another line that cracked me up was when he was saying someone reached out to him telling him he’s spending too much money or something. Grant replies with something along the lines of “I left my lights on back at home all day, since you’re concerned with me spending money. And I left my car running for the last hour. I live in Miami, and I want it to be cool when I get inside, ya know what I’m sayin’? I’m not afraid of wasting money brotha, because I’m not a little baby!”

This type of thinking ties in with my recent post focusing on abundance versus scarcity thinking. Focus on generating more money instead of trying to save a few pennies.

You can order Grant Cardone posters here

Change your mindset about money

There’s tons of truth bombs in this book overall and I highly recommend it. Grant teaches you how to properly think about money. Unlike many people who say money isn’t everything or isn’t important, Grant mentions that yes, it is important.

At the end of the day, money really does solve tons of problems. If you want to donate to charities, you need money. Yes, you can also donate time, but you can only do so much as an individual. By increasing your money, you can donate in ways that scale. And let’s not forget that bills require this thing called money. The lights don’t stay on by themselves.

Some people think that money isn’t important, and that life is just about the simple, free things. If that’s the case, why are these people working a full-time job? Clearly, there IS a need for money. Money = freedom to live how you want and with purpose. Once you attain this type of freedom, you no longer need to work a job you don’t like or do things to earn money that you don’t want to do. You can spend your time and money on things that truly interest and inspire you.

We all have 24 hours in a day

Right now, there are people flipping burgers at McDonald’s being paid minimum wage. At the same time, there are millionaires flying their jet to a nice island and spending a week relaxing. We all have 24 hours in a day. How we make use of that time determines where we end up. When you get home from work, do you flip the TV on for 4 hours, or do you continue working to achieve the life you’ve always dreamed of?

The path to financial freedom

The goal is obviously to increase your income and decrease your expenses to truly maximize profits. Rich Dad, Poor Dad defines wealth as the number of days you can survive without physically working (or anyone in your household physically working) and still maintain your standard of living. As you start making more money, don’t just increase your spending on things that aren’t important. For example, don’t blow your money on bottle service as soon as you start making a little more. Invest that extra money into things like real estate or assets that will pay you back “10X” like Grant would say.

One of the main takeaways of this book (and the title reflects it) is that if you are not obsessed, you will be average. To be successful at anything, you must be truly obsessed. I’m obsessed with success and am doing everything I can to knock out my goals. Are you?

Review your goals and 10X them. Want to make $1M? Set your goal to $10M. Think BIGGER and take massive action. Get a physical copy of the book today on Amazon or the audio version on Audible.

Be obsessed, or be average!

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Chris Bello

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