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Sales funnels: what are they and why are they important?

Marketing funnels are becoming more and more popular for business owners and entrepreneurs. Even if you don’t really know what a marketing funnel is, chances are that you’ve probably been through one.

A marketing or sales funnel is a series of landing pages strung together with an end goal in mind: to get the user to take specific actions. These funnels are tools to capture leads and drive user experience.

Check out the video

Unlike a website where there are many options and chances of users jumping around is high, funnels offer set options.

In an opt-in page, for example, you offer a freebie (something of value) in exchange for information like an email address.

The only options the user has is to put an email address in to receive the freebie or back out. If they are interested and enter their email address, you capture a lead.

It’s called a funnel because like an actual funnel, a lot of users will come in through organic or paid traffic sources. However, as potential customers go through the funnel, click on pages and select items, not all convert into buyers. Some will drop off, and the number of potential customers that continue through towards the shopping cart narrows.

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If you’ve read any marketing book or taken a basic class about it, you know that most customers don’t buy at first sight or contact.

It takes multiple messages and “touches” to get your message to them and many people will argue that you shouldn’t even have a website, just funnels.

I personally use WordPress for my website with funnels in conjunction. ClickFunnels. ClickFunnels allows you to build landing pages easily with drag and drop functionality. My mom could probably figure it out.

Here’s an example of a funnel. Let’s say you saw an ad on Facebook and clicked on it. You then see a single page with an informative video and a few fields to fill in your info.  

The only options you have are to leave the page, or to plug in your name and email to get a “free ebook” or whatever is promised on the other side.

Something that is very popular lately is offering a free book where you just pay for shipping (this is referred to as the free + shipping book funnel).

I’ve seen a TON of successful entrepreneurs doing this. Dean Graziosi with Millionaire Success Habits, Ed Mylett with #MAXOUT, and Brendon Burchard with High Performance Habits all offer free + shipping.

Some people have their entire website based off of simple funnels with high quality copywriting, or sales writing, which is basically powerful sales scripts.

Really good copywriters can run you thousands of dollars apparently, although I have done my own copy for funnels I’ve built up to this point.

These people are trained sales script pros… they write in a way that invokes user emotion and really strikes the chords of pain that cause people to want to buy to solve whatever problem it is that you have a solution to.

It is easy to put funnels together using software like ClickFunnels. I’m talking, VERY easy. You can literally have a decent, basic funnel up and running in 15-20 minutes if you have the copy and images ready to go.

You can add upsells and downsells, host membership courses, or even just offer a free gift such as an ebook in exchange for an email address to build your list.

An example of an upsell is when you go to McDonald’s… let’s say you go through the drive through with the intention of getting just a Big Mac. Then the drive thru employee asks if you want fries and a drink with that.

You say yes. In this case, they upsold you and made EVEN more money without having to spend any extra on marketing.

This is similar on many websites (which are really landing pages). Say you visit a landing page and opt-in for a free ebook. You then you see a one-time upsell trying to sell a product to you for 50% off, but only if you buy now.

You may be convinced to buy that product NOW because of this offer. You get a discount and the business owner gets additional sales.

You probably are starting to see why funnels are so powerful at this point.

Another cool thing with funnels is that you have to really refine your message and get specific about the outcome you want.

If a user on your page wants a free ebook or whatever result you are promising, they have to click through to the next page and provide an email address or additional contact info.

This is how you can grow your email list of people who are passionate about you and your offer. It also helps you weed out anyone who isn’t serious enough to even provide an email.

One thing about the “free book + shipping” is that there’s a 2 step order form… you can have interested traffic enter their contact info so that even if they choose to not pay for the 5 or 6 bucks in shipping, you’ve already captured the email address and lead to retarget them with ads like “hey, I noticed you were looking at ____ but didn’t quite pull the trigger, how about checking it out again?”

Also, when someone has to pull out their credit card even just to pay $5, they are more serious than the person just coming in for the free ebook.

You can literally use funnels for any business… I’ve mentioned that I joined a wholesaling company in Houston to learn from the pros… well, guess what? I’ve built a funnel for it :).

I drive traffic to that funnel and get my own leads, separate from the team’s website. I’ve even gone so far as to order a sticker of the domain name to put on the back of my car and generate more leads.

I really urge you to consider automating your business and technology if you aren’t already. There’s so many things you can do with funnels.

You can integrate them with autoresponders to have messages send once someone opts-in. You can even integrate with Zapier to automatically have a Google Sheet updated with the lead’s contact information.

Check out this link to get a 2 week free trial of ClickFunnels if you want to see if it fits for your business or lead generation.

If you’re still not sure what funnels are, how to create them, or if you need them, it might make more sense to start with Russell Brunson’s free book, Dot Com Secrets.

Surprise, surprise… the book is free, but you just have to pay shipping :). It really is a great book though and will teach you about funnels as well as a ton of marketing knowledge in general.

Getting the free Dot Com Secrets book will show you a perfect example of a funnel done the right way. When you order yours, pay close attention to each step of the process and every bit of valuable content Russell sends your way.

Questions, comments, concerns? Post them below!

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My Morning Routine (The Miracle Morning)

I want to share a book that truly changed my life. It literally changed my life. Because of implementing the practices in this book, I now choose to wake up at 5:30am on weekdays and spend a full hour doing a few activities.

I “sleep in” until 8 or 9 on weekends, but you better believe that I still do a morning routine. If I’m ever running short on time, I still do SOMETHING. I might do a 20 or 30 minute routine, but something is better than nothing.

Check out the video

So, what’s the book that talks about this amazing routine? It’s called The Miracle Morning by Hal Elrod.

I hadn’t implemented a morning routine until last year, when I came across the power of morning routines thanks to my obsession with the entrepreneurial and self-development space.

I initially started doing a 5 minute routine consisting of a minute or two of meditation, some push-ups, a shower ending with cold water for 10 seconds, and stuff like that. Nothing too intense.

But in September of last year, I read this book. And it changed everything for me. I literally started the one hour suggested routine the first day after completing the book.

Listen to the podcast


In this book, Hal uses the acronym “SAVERS.” The letters stand for:

S – Silence (5 minutes)

Spend 5 minutes being silent, thinking about things you are grateful for, and appreciating the chance at a new day.

A – Affirmations (5 minutes)

Spend 5 minutes speaking affirmations on how you will win the day and achieve goals. I usually play a youtube video and repeat after the voice saying things like:

  • I am a millionaire
  • I am successful
  • I am generous
  • I am grateful
  • Etc.

Pro-tip: I’m currently reading the book, “The Law of Attraction,” which said that you can modify affirmations a bit and add “I’m in the process of” before them so that you don’t have any self-doubt.

So instead of saying “I am a millionaire” (which since I’m not, I might subconsciously have self-doubt), I am starting to say “I’m in the process of becoming a millionaire.”

V – Visualization (5 minutes)

Visualize yourself having the perfect day. Play some instrumental music in the background if you want (I usually just play music from Audiomachine on Spotify). I close my eyes, smile, imagine everything going right that day.

I imagine meetings I have planned going the way I want them to, real estate deals or appointments I am close on going my way, etc.

I spend time looking at my vision board and then my 5 year goals which I laminated and signed. I have huge goals on there… a few of them include having a net worth of $10M and monthly passive income of $10,000 by November 8, 2023.

E – Exercise (20 minutes)

Hal recommends yoga, which is something I never really did much. Yoga and stretching? Pshhh, that’s not as cool as bench pressing. Or so I thought.

Guess who now does yoga every morning? Me. Sometimes I do 5 minutes of yoga, other times I do 20 minutes. A really good free yoga channel I use is Yoga With Adriene.

R – Reading (20 minutes)

Spend 20 minutes getting some reading done! You’ll be amazed at how quickly you can get through books just by doing this.

I’ve had the excuse of not having time to read before. You have time. Wake up earlier. Do this routine. Slow reader? So what. Set a timer and read for 20 minutes. WHether it’s 20 pages or 2 pages, it’s better than nothing.

S – Scribing (5 minutes)

Spend 5 minutes scribing, or journaling. Get your thoughts down, write down anything on your mind. I personally type mine, but apparently if you write, you’re more intentional since it takes longer.

A cool thing Hal mentioned is being able to write a new journal entry and then read the one from a year before. It’ll be a cool way to see the growth as I realize how far I’ve come in a year. I hope that in 10 years, I can read back to my goal to have a net worth of $10M and chuckle as I’ll be on to bigger goals at that time.

Do yourself a favor and check out this book.

Please, please, please do yourself a favor and get Hal’s book, The Miracle Morning, if you want to seriously change your life. If you already have a morning routine of some sort, you’re ahead of most. If you’re snoozing the alarm over and over and struggling to wake up, get it together!

Check this book out, implement a morning routine. Hal even says that doing a “6 minute version” of the Miracle Morning is perfectly fine if you think an hour is too long or are short on time on any given day.

You can literally spend 1 minute on each thing. Yup, even if that means you only read 1 page. What if you learn something on that page that changes your business or life that day for the better?

You can always start small and work your way up to the hour routine. Or, you can do what I did. Rip the band-aid off. Go all in. Commit. Set the alarm an hour earlier and just jump right into it.

“You are where you are because of who you were, but where you go depends entirely on who you choose to be.” – Hal Elrod

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Go all in on your passion

I had a chance to catch up with a buddy from high school who started a company a few years ago. I have followed him on social media and seen the progress and growth, so I wanted to reach out and pick his brain for my audience.

Ricky talks about going all in on his passion, following his dream and taking action even when those closest to him tried to talk him out of it.

Sometimes, growth is uncomfortable, and you have to get yourself into that place to push yourself and get to the next level.

Check out the video and podcast for more!

Check out the video

Listen to the podcast



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The importance of data with Grant Nichols

Data is very important in any business or endeavor. It’s great to follow your gut instinct, but at the end of the day, I want to see numbers. 

You may have heard the Peter Drucker quote that “you can’t manage what you can’t measure.” If you’re not measuring, how do you know if you are progressing? You might be doing a bunch of work that you think will move the needle, when in fact you are spinning your wheels and stuck in place. 

If you’ve ever done a workout program, you’ll notice that you’re encouraged to constantly take measurements and progress pictures so you can see how you’re doing. At a minimum, most programs will tell you to take measurements on the first day and on the last day of the program. 

Check out the video

Metrics in that area would include body fat percentage, how many pounds were lost, and how many inches you dropped on your waistline. You can’t just “guess” your way into shape. Similarly, trying to guess your way to success in business or other endeavors will likely end in frustration and failure.

I recorded a discussion with Grant Nichols, a co-founder of BluWave Analytics, who focuses on data analytics for clients. In our discussion, Grant gives a lot of great tips for beginner entrepreneurs and talks about how his company makes sense of data for clients. 

I brought up my previous experience in oil & gas, where we’d have a report spit out 70+ columns of information from various reports… that data essentially would mean NOTHING until it was organized it in a way that told a story. 

Once you create a view such as a chart or table that makes sense of the data, the picture can be painted. Is a certain product line profitable or is it losing money? What does the trend look like weekly? Monthly? Year over year? 

Once you’re measuring and you know what the current story shows, you can implement tactical changes in your game plan and then continue to track progress. Maybe what you’re trying isn’t working, and it might be time to change the strategy a bit. Then give it some time and track results. 

Think about this seriously. What data do you have available to you now that you are not taking full advantage of? Is there anything you have no visibility on that you should be tracking? If so, consider creating a database to track key metrics. Even if you have to manually track to start, just do something. 

Ideally, tracking of data should be automated to reduce human error, but at the very least have some sort of Excel file. As you grow, you can invest in tools that collect data and allow you to export into a .CSV file to slice and dice. 

For example, I use Zoho CRM to track real estate leads. I enter in all sorts of information such as client first and last name, address of the home, asking price, repair estimate, lead status, etc. 

I can export all the lead data at any given point in time and then analyze from there to see which leads are still open, which ones I thought were done deals that fell through, etc.

If you try to juggle every important metric in your memory alone, you’ll likely be leaving a lot of money and opportunities on the table.

In any case, make sure to check out the video or listen to the podcast, and feel free to post any comments or questions below! 

In this episode, Grant will talk about:

  • How they were profitable on their first month of launching
  • Making sure you are at the right networking events
  • The importance of bouncing ideas off of mentors
  • How failing is okay
  • Creating a team that complements each other

“You can’t manage what you can’t measure.” – Peter Drucker

Listen to the podcast

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Set and Achieve your 2019 Goals with 1 simple step

2019 is upon us! That said, if there was just 1 step to follow in order to crush your goals, it would be to TRACK them.

For the longest time, I never had set goals for myself. Sure, I had a general idea of what I needed to do in life, but I didn’t really think about the future or what I wanted.

This was basically my plan, and I did a pretty good job of checking things off the list:

  • Graduate from high school: check.
  • Graduate from college and get a degree: check.
  • Land a “good” job with an “above average” starting salary: check.

Check out the video

That was basically it. I just showed up to work every day, did a few things here and there, and came home. I made dinner, went to the gym, then I would repeat.

THAT WAS GOING TO BE MY LIFE FOREVER. 3 and a half years in, I began to realize that I hated coming in to work. I would wake up and literally not want to get out of bed.

I was not motivated or excited to go to pointless meetings and talk to people about their stupid custom report they made in Excel.

For those who follow my story, I quit that job shortly after and began to pursue a life on my own terms, doing things that interest me.

While it has not been easy, the journey has been so worth it. I’m not where I want to be but I’m figuring out how to get there and getting in the same room as people who are in places I want to be.

So that’s where I’m at now… I’ve got huge goals that I have set for myself. I have taken the time to define 5 year goals, my 2019 goals, and even my monthly goals. I have a few free tracking files you can access here if you want to see if they work for you.

My 5 year goals (target completion date: November 8, 2023)

  • $10,000,000 net worth
  • $1,000,000 annual income
  • 500,000 units of my invention sold
  • 100,000 podcast downloads / month
  • $10,000 passive income / month
  • 500 skydives completed
  • 200 tunnel hours completed
  • 50 unit apartment complex
  • 10 rental homes
  • 5 published / self-published books
  • 4 domestic trips / year
  • 4 house flips / year
  • 2 international trips / year

I have “micro” goals as well that get more granular for 2019, but ultimately those “5 year goals” are the huge ones that will help in several areas.

For example, building passive income to $10K / month will make potentially expensive hobbies like skydiving and traveling a lot no big deal.

Here are a few of my 2019 goals, which I’m tracking with those files I mentioned earlier (I have goals I want to hit on average per month):

  • Complete a morning routine (goal: 20 times / month)
  • Exercise (goal: 20 times / month)
  • Reading (goal: 10,000 pages / year)
  • Real estate deals (goal: 4 deals / month)
  • Charity of time or money (goal: 20 times / month)
  • Dinner dates with my girlfriend (goal: 2 times / month)
  • Grow my podcast (goal: 3000 new subscribers / month)
  • Units of my product sold (goal: 2000 units / month)
  • Travel (goal: 4 domestic trips / year and 2 international trips / year)

Notice how my 2019 goals align with my 5 year plan. I am doing things to move the needle on all fronts, plus some.

I have a few extra goals that are not listed above, but these are some of the main ones I wanted to share.

What are your goals? Really take time to define them. After all, without a road map, how will you know where to go?

Listen to the podcast

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The power of messenger bots and why your business needs them

Robert Charles is an entrepreneur based in Houston, TX. He tells his story about pursuing a career as a police officer but quickly realizing that it was not for him.

His company, BotMechanix, builds Facebook Messenger bots for companies and entrepreneurs to more efficiently capture leads and interact with customers.

For our guests, Robert has offered to build a FREE messenger bot. Just let him know you heard of him on the Entrepreneur Motivation Podcast.

Website: https://www.botmechanix.com/bots 

Email: [email protected]  

Link for a free bot – https://m.me/OfficialBotMechanix?ref=w4153873

Watch the video:

In this episode you will learn:

– Pursuing a dream and career as a police officer

– What Robert did after leaving the police force

– How Robert built and sold a drone company called Space City Drones. He did over $100K in 11 months and the business was acquired. This really fueled his entrepreneurial drive.

– Robert talks about his current venture, BotMechanix and what he is up to now.

– Big companies that use messenger bots

– Companies that benefit from messenger bots

– How messenger bots reduce friction with customers

– #1 benefit of bots: speed of response

– Open rates of email versus messenger bots

– Books that Robert is currently reading and recommends to increase your sales and leads

– Robert’s offer to our audience. Get a free bot sequence built out! Tell Robert you heard of him on this podcast.

Listen to the podcast:

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Affirmations: What they are and why you should practice them

Affirmations are positive statements that describe a desired situation or outcome.

The sayings are repeated often so that they can be ingrained into your subconscious mind.

I’ll be honest… I thought these were silly when I was first introduced to them and kind of blew them off. I only did them a few times in some yoga classes.

When I started my journey to pursue the best version of myself, I watched a ton of videos and read a lot of blog posts to see what successful people do.

I happened across a video that talked about routines of successful people like Tony Robbins….

Surprise, surprise! They all do morning routines and several people I researched implement affirmations.

When you repeat incantations in the present tense, your mind begins to work towards making them reality.

Like Henry Ford said, “Whether you think you can or think you can’t, you’re right.” This is why positive statements are so incredibly powerful.

Check out the video as well as the podcast episode to learn more about how affirmations can transform and improve your life.

Listen to the podcast episode

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Chris Bello

Entrepreneur Motivation Podcast on Facebook

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Get inspired with this 1 hack

There’s this really cool hack I discovered a few weeks ago that I want to share with you.

Basically, you search for entrepreneurs or leaders in your area of interest. Chances are, you already subscribe to them on their social media and YouTube channels.

You might go through some of their old or popular content and keep up as they post new stuff, but have you ever thought to sort their content from oldest to newest?

I did this specifically with YouTube. It may be more difficult to go to the very first Facebook posts or Instagram posts (YouTube has a button where you can literally sort everything from old to new).

In any case, watch some of the original videos to realize how average and low quality they likely are. Then sort by highest popularity and get inspired and see how far they’ve come.

This is powerful because it shows that everyone starts somewhere, and that we all have potential to reach points where others are in life that we envy or look up to.

Make sure to check out my video below as well as the full podcast episode which dives into the topic some more.   

Listen to the podcast episode:

 

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Book Recommendation: Be Obsessed or Be Average by Grant Cardone

I’m currently listening to “Be Obsessed or Be Average” on Audible by Grant Cardone and am absolutely loving it. I constantly rewind segments of it to share on my Snapchat and Instagram stories just so others can take away the message and get a good laugh.

Some of my favorite lines so far

One line I found hilarious but true was when Grant was talking about taking big action to make things happen. He says moving away from home is one way to step out of your comfort zone. “Maybe it’s time to leave momma” (he says “momma” in a baby voice where it’s pronounced “mahhh-mahh).

Another line that cracked me up was when he was saying someone reached out to him telling him he’s spending too much money or something. Grant replies with something along the lines of “I left my lights on back at home all day, since you’re concerned with me spending money. And I left my car running for the last hour. I live in Miami, and I want it to be cool when I get inside, ya know what I’m sayin’? I’m not afraid of wasting money brotha, because I’m not a little baby!”

This type of thinking ties in with my recent post focusing on abundance versus scarcity thinking. Focus on generating more money instead of trying to save a few pennies.

You can order Grant Cardone posters here

Change your mindset about money

There’s tons of truth bombs in this book overall and I highly recommend it. Grant teaches you how to properly think about money. Unlike many people who say money isn’t everything or isn’t important, Grant mentions that yes, it is important.

At the end of the day, money really does solve tons of problems. If you want to donate to charities, you need money. Yes, you can also donate time, but you can only do so much as an individual. By increasing your money, you can donate in ways that scale. And let’s not forget that bills require this thing called money. The lights don’t stay on by themselves.

Some people think that money isn’t important, and that life is just about the simple, free things. If that’s the case, why are these people working a full-time job? Clearly, there IS a need for money. Money = freedom to live how you want and with purpose. Once you attain this type of freedom, you no longer need to work a job you don’t like or do things to earn money that you don’t want to do. You can spend your time and money on things that truly interest and inspire you.

We all have 24 hours in a day

Right now, there are people flipping burgers at McDonald’s being paid minimum wage. At the same time, there are millionaires flying their jet to a nice island and spending a week relaxing. We all have 24 hours in a day. How we make use of that time determines where we end up. When you get home from work, do you flip the TV on for 4 hours, or do you continue working to achieve the life you’ve always dreamed of?

The path to financial freedom

The goal is obviously to increase your income and decrease your expenses to truly maximize profits. Rich Dad, Poor Dad defines wealth as the number of days you can survive without physically working (or anyone in your household physically working) and still maintain your standard of living. As you start making more money, don’t just increase your spending on things that aren’t important. For example, don’t blow your money on bottle service as soon as you start making a little more. Invest that extra money into things like real estate or assets that will pay you back “10X” like Grant would say.

One of the main takeaways of this book (and the title reflects it) is that if you are not obsessed, you will be average. To be successful at anything, you must be truly obsessed. I’m obsessed with success and am doing everything I can to knock out my goals. Are you?

Review your goals and 10X them. Want to make $1M? Set your goal to $10M. Think BIGGER and take massive action. Get a physical copy of the book today on Amazon or the audio version on Audible.

Be obsessed, or be average!

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Expenses Versus Investments: What’s the Difference?

Merriam-Webster definitions

Expense – something expended to secure a benefit or bring about a result

Investment – the outlay of money usually for income or profit : capital outlay; also : the sum invested or the property purchased

Expenses are basically things we pay for to bring a benefit or result. We have expenses like car notes and groceries to help us move around and eat.

Investments tend to be things that we think about a little more and don’t necessarily need right now. The idea is that we pay something now for the chance of a greater return later.

What someone sees as an expense may be considered an investment to someone else

Believe it or not, one person might consider something an expense that another considers an investment. This all comes down to mindset. I’ll explain further.

Let’s take books, for example. Someone who isn’t interested in learning much might consider buying books “for fun” as a waste of money, an unnecessary expense. However, someone else who is passionate about learning new things or about a certain topic would consider that purchase to be an investment.

The thing is, investments don’t always have to bring monetary return. The return can be intangible as well. Learning more and spending money to educate yourself is an investment in yourself. Something interesting happens when you learn more and become an expert in your craft… the more you learn and improve, the more monetary return you can usually generate.

An example of shifting perspective: my self car wash story

I posted a status a few years ago about how I couldn’t believe people waste money on expensive car washes when they can do it themselves for just a couple of bucks. I’d spend 30 minutes or or so going to a self car wash or washing my car in the driveway. This involved scrubbing the car down, hosing the soap off, then using a chamois to dry it all off. Sometimes it was hot outside, other times it would be cold. But hey, I washed the whole car for maybe $2!

I considered getting car washes as an unnecessary expense at the time.

A few years later, I have perspective and a better understanding of the value of time. Yes, I had heard that time is money, but it really rings true today.

After you’ve had a little taste of generating a decent hourly income that far exceeds the cost to get something done, you don’t mind paying for the convenience. I now look at paying to have my car washed as an investment as it helps free up my own time.

My time is better spent finding a resell deal or closing a sales funnel client instead of hand washing my car for 30 minutes or an hour.

What changed? MINDSET.

The guy who last commented on this post is someone who had the right mindset… a mindset it took me a few more years to develop. His comment was: “what if you make enough money where $25 is viewed like the $2.50?” BOOM. If you’re generating decent money, it’s not worth spending time on a task that you can just offload.

This is similar to hiring virtual assistants or freelancers to do things you’re not good at so you can spend time and resources on those that you are.You see, I was looking at things with a small-minded perspective. I was probably earning $35/hour at my “good” oil & gas job. So comparing to an hour of work, $25 would mean giving up about 70% of what I got paid in an hour.

I’m sharing my previous salary and my small-minded mentality with you because I want to be completely open. I want you to learn what I know now instead having a small-minded mindset another few years.

Look, it’s all about where you are in life. At that time in life, washing my own car to save $25 was kind of a big deal. However, I’d rather just have someone else do it so I can spend my time working on other things or doing things that are more important to me.

Moral of the story: THINK BIGGER

The moral of this story is to think bigger. Some things like drinks at a bar may be a waste of money. Or maybe it could be an investment if you’re taking a client out to talk about a deal. Perspective and mindset play a huge role in whether you consider something to be an expense or an investment with a return of some sort.

The main takeaway is to value your time. Pay for things that are non-value add activities if possible and focus on those things that are. Don’t be afraid to spend money on courses or books that you know will help you get to the next level. Pay for flights and tickets to a conference where you’ll connect with like-minded individuals. Lastly, don’t just think of things as a waste of money. If it’s an experience, enjoy the experience.

Of course, be careful with this mindset. Don’t spend money you don’t have. But don’t be afraid to spend some money to enjoy life. Get a fancy, overpriced dinner with tiny sushi plates. Check out the experience. Learn how the rich operate and how they think. Focus on GROWING wealth, and you won’t have to worry about expenses. There’s a quote I remember hearing that I want to leave you with:

“Revenue solves all problems.” Remember to add value and the revenue will come. Better yet, “Profit solves all problems.” If you have high expenses, high revenue might not be enough.

 

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Chris Bello

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